In 2021, the brand went a step further, launching The Universal Bag, a unique collaboration with supermarkets to rethink the reusable shopping bag, and Return to Nature, a collection of bags which are intended to biodegrade at the end of their useful life, thanks to some pioneering leather tanning and finishing techniques. This was the result of a two-year project, building on 2007’s I’m A Plastic Bag, which ignited the debate around the use of plastic bags and contributed to the decision to charge for plastic bags in the UK. Testament to this are projects such as I Am A Plastic Bag, launched in 2020 to tackle post-consumer waste, with each bag crafted from 32 half-litre recycled plastic bottles. All of this is part of an ongoing commitment to reconnect the craftsman and the customer: each bespoke piece is – as Anya says – about ‘having your name on something, rather than mine’.Īnya Hindmarch is committed to creating responsibly, and constantly strives to innovate to reduce its impact on the earth, while also using its platform to drive education and discussion around sustainability. From adding initials to a weekend bag to an embroidered monogram on a clutch, countless pieces can be personalised. At the Bespoke store in London, customers can have drawings or messages in their own handwriting embossed by in-store craftsmen. Be A Bag was revived and re-imagined in 2021 – a time when cherishing special moments felt more important than ever. The brand pioneered the modern obsession with personalisation starting in 2001 with the launch of a bag featuring customers’ photographs. Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. Today, it is as known for its luxury, organisation-obsessed accessories as it is for its groundbreaking work in sustainability and its playful experiential retail concepts. (This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.Anya Hindmarch founded her business in London in 1987 and it has since grown into a global brand. Hindmarch said the style took two years to be developed as "really simple things take a long time to make." Prices for the new bag range from 895 pounds to 1,495 pounds. The bag has a flat, vintage-gold frame on the front and can be both carried by hand and worn cross-body. The same area also displayed the Postbox bag in various materials, colour combinations and sizes on red pedestals.
The guests' journey ends with an invitation to pen a letter that the company will post for them. Once the maze was solved, visitors were rewarded with logoed pastry shaped as letters and stamps. While solving the maze, visitors discovered some letters written over the centuries and read by renowned actors. We send quick e-mails and texts but actually getting a letter from your grandmother with a spill of an ink or a little drawing is something that you keep," she added, highlighting that the ultimate goal was "to talk about doing things slowly," she added. "It's an art and it's a little bit of a loss because people are not writing letters anymore. "I wanted to talk about the Postbox bag and for me posts and letters are such a lovely thing," WWD quoted Hindmarch.
The giant, fire-red maze created by puzzle designer Adrian Fischer not only introduced the bags but rekindle the pleasure of penning letters and the art of calligraphy. To mark the launch of Postbox Bag, Hindmarch set up a four-day immersive art installation in the Brewer Street car park, reported WWD. Image Credit: ANIįashion accessories designer Anya Hindmarch unveiled Postbox Bag in the most creative way which was not only visually appealing but had a message as well. ANI | London | Updated: 17-09-2019 16:40 IST | Created: 17-09-2019 16:40 IST Immersive Installation, Picture courtesy: Instagram.
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